With programmatic SEO you build pages at scale from a data source: per town, per brand, per product. It works if every page has something of its own to say. If not, Google calls it spam.
With programmatic SEO you don't make every page by hand. You combine a template with a data source. Think of a page for every town you work in, every car brand you buy or every destination you offer. Each page targets its own search query, such as “sell my Volkswagen” or “roofer Sheffield”.
The advantage is clear: you can answer a lot of search queries in a short time. So is the risk: if the template does all the work and the data adds nothing, you end up with a hundred pages that say the same thing.
Google's spam policies name two things that almost always come into play here:
The test is simple: would someone landing on this page learn something that isn't on the other pages? If not, the page shouldn't exist.
How we do it
Service, town, brand and guide pages are separate page types, each answering its own question.
You start by filling in an online briefing about your business, your services and your region. Keyword research follows.
A hub links to the pages in a series. The machine can maintain those links, and the links between related pages, automatically every day.
Even with a hundred pages, every text is written to the same rules: figures only from your own details, no invented experience and varied opening lines on similar pages.
Tell us which series of pages your market needs. Together we'll look at where each page has enough of its own to say.
