Someone looking for a roofer, a plumber or a builder might type a service and a place name into Google. VARAMEDIA builds a website for tradesmen that answers those searches and sends enquiries straight to you.
A homeowner with a leaking roof or a bathroom that needs redoing rarely searches for your company name. They search for what they need and where: “roof repair Leeds”, “bathroom renovation cost”, “heating engineer near me”. Sometimes urgently, sometimes months in advance.
Two things follow from that. You need a page for each service that explains what you do, how the job runs and what the price depends on. And you need pages for the towns where you genuinely work, with information that is accurate for that place.
What's included
Roofing, insulation, windows, bathrooms: every service gets its own page with the questions customers ask about it.
Only for the places where you work, with what is specific to each one, not the same text with a different name.
Running a small business with little time to spare? Read SEO for small businesses as well.
What's your trade, and which towns do you work in? We'll look at which service and town pages make sense for you.
Customers can attach photos to their enquiry, so you can make a first assessment sooner.
Photos of your own projects can go on the site. Never photos taken from the internet.
So you can see which enquiries to call first.
Your clicks and impressions from Search Console and the enquiries that came in.
