Visitors are nice; enquiries pay the bills. VARAMEDIA builds websites for lead generation that are designed to be found at the moment people search, and that make it easy to send an enquiry.
Someone who searches Google for “solar panel installation” or “accountant for sole traders” already has a question. You don't have to convince them they need something, only that you are the right choice. That's the difference from ads that interrupt people while they are doing something else.
A website for lead generation, built around search queries like these, works differently from a brochure. Each page answers one question and ends with a clear next step. The visitor doesn't have to hunt for where to click.
What's included
A page for each service, region and question, chosen on the basis of what people actually search for.
Enquiry forms that let visitors attach photos or files as well.
The site can bring in an enquiry. What happens next is up to you. A few things make the difference:
Want to know how a site like this works in your area? Read local SEO services. Would you rather understand the basics first? Read how to rank higher on Google.
Describe what you offer and where your customers are. We'll talk through what a full machine could do for your enquiries.
A spam trap, validation and required consent help keep fake enquiries out.
Every enquiry gets a score, so you can see which one to follow up first.
The monthly report shows your enquiries alongside your Search Console figures.
A scan of each site that also looks at the route to an enquiry, not just the technical side.
